Liverpool FC: Really should They Sell Naming Rights to the Reds Residence?

Liverpool FC owners, John W. Henry and Fenway Sports Group, are still undecided more than whether or not or not they're going to develop a new stadium in Stanley Park or refurbish the popular Anfield. The club is, nonetheless, looking for a naming partner for a new stadium. If they make a decision to stay at Anfield, which currently holds about 45,000, they will not think about renaming the stadium that has housed the Reds since 1892. But when they make a decision to move, they are looking for a new sponsor but tend to nevertheless take the name Anfield together. Envision the Reds playing at AT&T Anfield or Adidas Anfield.

Then again, how can it be Anfield when it's this is not on Anfield Road? So, assuming the owners decide to construct a new stadium, is it possible the Reds could be playing at T-Mobile Park or Mercedes-Benz Stadium? Just think about that for a second. Now, unclench your fists. Some Liverpool fans have been dreaming of a new stadium ever since the doomed reign of Tom Hicks and George Gillett began almost 4 years ago, but there are plenty who can't imagine watching their beloved Reds play anywhere but Anfield.

Everyone is in agreement on one thing, however. Increased capacity is essential. Money is the name of the game within the Premier League these days, and ticket sales are the easiest way to make money. But while many Reds fans assume their team needs to be able to accommodate at least 60,000 fans, Liverpool is not behind the pack in any way. Right now, Manchester United's house, Old Trafford, holds over 75,000 fans and Arsenal's Emirates Stadium holds 60,000, but Chelsea and Manchester City's stadiums hold between 40,000 and 48,000. Tottenham's holds just 36,000.

The main difference between those teams and Liverpool may be the Reds do not have the guarantee of extra money from European competition for next season. However, Ian Ayre, Liverpool's managing director, has insisted, the Reds don't need European football for monetary reasons. When it comes to world football reputations, Liverpool is above the kind of Chelsea and Arsenal and is on par with Manchester United and Real Madrid, both of which are frequently the top two earners among sports franchises on the planet, in addition to being in the mix for the biggest trophies.

Therefore, Liverpool needs to be able to match these teams in earnings, to not match them in the transfer market, but in terms of world prestige. John Henry faced similar decisions when he first bought the Boston Red Sox, and he opted to refurbish the legendary Fenway Park rather than building a new stadium, and odds are he's leaning toward the same decision once more.

But if they can't find a way to improve capacity, the choice could be designed for them. Current manager and club legend Kenny Dalglish has said wherever Liverpool plays; the fans will go and make it a special place. But he feels, they ought to go along with the tradition of other clubs and shouldn't go ahead and take name Anfield with them.